Circle Forward Overview

Startups don’t need more meetings—they need better decisions. If you’re struggling with how to make decisions that are fast and effective, use a simple framework: Context, Options, Decide, Execute (CODE). It brings clarity, avoids knee-jerk solutions, and keeps things moving.

OKRs help you decide what you want to achieve. EOS helps make sure people follow through. But neither tells you how to actually get there. That’s why we built Circle Forward, a system that combines Alignment, Accountability, and Acceleration to help startups move fast, stay focused, and execute with confidence.

Building a high-growth startup is a brutal journey, no matter the industry. From my 16+ years in the trenches—as an employee, advisor, consultant, and founder—I’ve seen more failures than successes. But the wins share common traits: relentless execution, constant learning, laser focus, unwavering grit, smart decision-making, and disciplined cash management.

Implementing EOS at Billd changed how I thought about company building—but it also showed me its limits. Traditional systems like EOS and OKRs work well for scaling companies, but they fall short in the chaotic early stages. That’s why we built Circle Forward—a business management framework designed specifically for high-growth startups still learning, validating, and moving fast. It’s the system I wish every founder had from day one.

Most business systems—EOS, OKRs, Scaling Up—weren’t built for the chaos of early-stage startups. They assume stability and clarity that just doesn’t exist yet. That’s why we created the Circle Forward Method—a framework built specifically for high-growth startups. It focuses on Alignment, Acceleration, and Accountability and helps founders manage momentum, make better decisions, and learn faster—all without the overhead of outdated systems.